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December
12, 2005: Escali
Scales featured on HGTV
October 20, 2005: Escali Primo Scales receive Seal of Approval
from the Cooking Club of America
March 12, 2005: Escali
Scales featured on CBS News
January 10, 2005: Escali Digital Scales introduces extensive
color offering for new line of Digital Scales
January 2005: Escali
Cibo Nutritional Scale featured on cover of Kitchenware News
November 3, 2004: Escali Digital Scales unveils new product
packaging
September 2004: Escali
Cibo Nutritional Scale featured by Men’s Health Magazine
Sweden
August 2004: The
Gourmet Retailer, article on kitchen scales
July 2004: Escali
Cibo Scale receives “Editor’s Pick of the month”
in Kitchenware News
December 11, 2003: Escali Digital Scales launches new and
improved Digital Nutritional Scale
July 22, 2003: Best
Merchandising Ideas from the Gourmet Retailer
Escali Primo Scales receive Seal of Approval from
the Cooking Club of America.
Minneapolis, MN (October 20, 2005)
The Cooking Club of America today announced that the Escali
Primo Digital Scales are awarded their Kitchen Tested Seal
of Approval. The Primo Scale was proven to be an economically
priced high quality multifunctional digital scale.
The Cooking Club of America is a National Cooking Club with
500,000 members. Their passion for cooking is so intense that
they have joined a National Club for active cooks. The Primo
Scale was reviewed by a group of 135 members who rigorously
test products in a variety of applications.
The Escali Primo scale was the first and only digital scale
that the Cooking Club of America has tested and approved.
A total of 98% of testers recommends the scale and gave it
an overall rating of 9.0 on a scale of 10. The Primo was rated
on ten different criteria such as performance and uniqueness.
The group of testers was especially pleased with the Primo’s
ease of use, accuracy and performance.
“This is very exciting” said Theo Prins, President
with Escali Digital Scales. “The fact that a club with
such a large group of active cooks gives a very high rating
to our scale means a lot to us. It is the best confirmation
you can get, that we manufacture an excellent product at a
great price point.”
Click here for product
test report synopsis.
Click here for printable
version.
Escali Digital Scales introduces extensive color
offering for new line of Digital Scales.
Minneapolis, MN (January 10, 2005)
Escali Digital Scales announced today the market introduction
of a complete new line of multifunctional Digital Scales,
called Primo. The Primo scales will be available in a large
variety of different colors (11 in total), making Escali the
first major digital scale manufacturer to supply a product
line with this many colors.
“We wanted to give our customers an extensive color
selection so they can match their scale with color patterns
for their home” according to Theo Prins, President of
Escali Digital Scales. “We developed the scale in the
same colors you currently see in many small appliances, but
also looked for new and exciting color trends that will show
up at homes in 2005. The complete line of colored Primo scales
can be viewed at Escali’s website www.escali.com.
The Primo scales are designed with accuracy, style and attractive
pricing in mind, making these scales an excellent value for
consumers. Due to the multifunctional design, these digital
scales are great for kitchen, office or hobby use. The Primo
series scales come with Escali’s industry leading 100%
satisfaction guarantee, and a 5 year limited warranty.
Escali has been in the business of giving customers a wide
product choice of high-quality stylish scales they can trust
-- at a great price.
Click here for printable
version .
Escali Digital Scales unveils new product packaging
Minneapolis, MN (November 3, 2004)
Escali Digital Scales today unveiled their new re-designed
product packaging. New, colorful and more informative packaging
will be implemented for its complete consumer line of Digital
Scales.
“We're pleased to introduce a new trade-dress that makes
the Escali brand even more appealing and easier to recognize."
Said John Penrose, Sales and Marketing Manager with Escali.
“Over the last years we have grown our international
business substantially. We felt a change to our trade dress
was needed to appeal to the different types of consumers in
the countries we are active in. Re-designing our product packaging
for our consumer line of digital scales was an excellent opportunity
to show our new international brand identity. We have incorporated
more detailed information on the product packaging covering
four major languages. Our new brand identity is a tangible
reminder of the commitment to quality and value that we've
always maintained.”
At the same time as Escali is phasing in the new trade dress,
a new style multilingual manual will be implemented. This
new multilingual manual and Escali’s new trade dress
will help increase efficiencies within the distribution system.
The re-designed product packaging and multilingual manual
will be on retailer’s shelves at the beginning of next
year.
Click here for printable
version.
Escali Digital Scales launches new
and improved Digital Nutritional Scale
Minneapolis, MN (December 11, 2003)
Escali Digital Scales announced today the product release
of their new and improved Cibo Digital Nutritional Scale.
The Cibo is a digital scale with a smart weighing system inside.
Besides displaying the weight, the scale can also display
the nutritional content of the food you are weighing.
The Escali Cibo scale has been totally redesigned, and the
pre-programmed food codes have been expanded to a total of
999 different food and beverages. The new and improved Cibo
scale will be available at retailers in January 2004. More
details on the new Cibo scale can be viewed at www.escali.com.
“Escali has successfully marketed a nutritional scale
for the last 2 years. Most of our sales for this innovative
product came from European consumers” said Theo Prins,
President of Escali Digital Scales. “With the re-engineering
of the new Cibo scale we want to expand on our European success,
and bring a product to market that appeals to today’s
global consumer. We have based our Nutritional data on USDA
information to make sure we’ve incorporated current
food and consumption information into the scale. Fortunately
consumers are becoming more health conscious, and the Escali
Cibo Nutritional Scale is a great tool assisting consumers
with a healthier way of living.”
Click here for printable
version.
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